NOVA is a technology company that owns all rights to the NOVA Realty platform and develops a digital ecosystem for the global real estate market.
Using technology to optimize the business processes of the global real estate market, as well as to realize new previously inaccessible opportunities.
Create a global digital ecosystem for the global real estate market.
Take a leading position in the Property Technology (PropTech) segment.
In 2017, a group of experts from various fields (finance, real estate, manufacturing, IT, management), having analyzed their experience in macroeconomy, understanding of the global geopolitical situation, structuring of international deals, work with large databases, made the decision to jointly develop global services for efficient work with information.
This year, a research of the IT market was completed. Based on systematic analysis of the development of information technology, the market segment for the company’s development was determined, namely the development of software with specialization in digital ecosystems.
Considering that the key for development of any company in the modern world of information is the speed, quantity and quality of the processed information in order to achieve leading positions in the rapidly developing software market, the decision was made to create an internal product the processing center to automate internal processes of the company, work with large databases, and to facilitate their search, storage, analysis and actualization.
The individual professional experience of the team members started to appear as analytical models, algorithmic models and information products.
An important event this year was the creation and approval of a methodology to develop software products from a concept to a complex of computer products, generated using our own elaborations.
Having summed up our existing work experience with representatives of government bodies and major businesses, as well as the knowledge of the team members, the market for the first commercial product of the company was selected — the global real estate market.
The corporate identity and logotype of NOVA were created and the name was chosen for the first commercial product of the company - NOVA Realty.
The general strategy for the development of the Company was established until 2030, aimed at the intensive development of NOVA and taking a leading position in the global software market, was developed and approved.
In order to achieve these goals, an office of the company opened in the first half of 2018 in St Petersburg and market research of the global market PropTech was completed. The tactical plan for the development of the company was formed for the next 4 years.
In cooperation with representatives of global consulting companies in real estate, finance and IT, the concept, marketing strategy, business model and business requirements for the digital ecosystem NOVA Realty were developed.
In the second half of 2018, NOVA reached a stage of information openness. Active networking began: an official website and social network pages were launched. A number of meetings took place with investors and project partners. Top managers of the company participated in several important industry events in Russia and European countries.
The development of an interactive prototype of a global service for the global real estate market NOVA Realty was started.
This year began with opening a European office in Tallinn, Estonia, allowing the company to enter the European Union market, facilitating interaction with international contractors, auditors and investors.
NOVA pays a lot of attention to protecting of its intellectual propertу. Due to this, we applied for international patents for our software products. Applications for registration of trademarks "NOVA" and "NOVA Realty" was also submitted.
An interactive prototype of NOVA Realty is developed. As part of media activity, company representatives attended the main events of the world real estate market (MIPIM and MIPIM PropTech), as well as various IT conferences and events in France, Estonia, Germany, and Russia.
A series of articles about the company in Russian and Estonian media has been published. In Tallinn, Moscow and St. Petersburg, events were held dedicated to the PropTech segment and its impact on the global real estate market with the presentation of the interactive prototype NOVA Realty.
Faced with the challenges of 2020, NOVA has adjusted its plan of action and developed a new strategy taking into account external risk factors and new market realities. It was based on the decision to choose one of the most promising regions and focus on it.
When analyzing the main factors from the study, the Middle East region, and Dubai in particular, appeared to be the most promising for the implementation of the Company's new strategy.
Through timely response to global events triggered by the COVID-19 pandemic and prompt management decisions, NOVA has not only minimized the adverse impacts, but has also accomplished several critical tasks:
The outcome of NOVA's activities in 2020 was a new detailed action plan to return to a long-term strategy leading to the global goal of making NOVA Realty the premier service for the international real estate market.
NOVA Realty's main goal for 2021 is to launch the NOVA Realty service and conduct the first transactions, which will demonstrate the broad functionality and high-tech tools of MVP NOVA Realty.
To accomplish this goal, NOVA plans to take the following actions:
In addition, in 2021 it is planned:
The implementation of the actions planned for 2021 will allow to return to the strategic course of the Company.
During this period, the world's largest media will actively cover transactions on the NOVA Realty platform.
Nova is planning to launch the formed Head Cube process automation system to accelerate the processing of incoming information in the internal processes of the company and receive feedback from users to improve the overall system.
NOVA plans to take a leading position in the IT market in the software development segment. NOVA Realty should become the main service for the global real estate market.
In this period, the full functionality of Head Cube will be activated, which will allow NOVA to carry out constant monitoring of the global economy and analyze global macroeconomic trends in order to identify areas for the deployment of new digital ecosystems.
Maximum automation of business processes within the Company and interactions with external contractors will be carried out, which will minimize the human factor and will directly affect the efficiency of all stages of NOVA's operation.
It is planned to create a charity fund, involving famous politicians, entrepreneurs and public figure.
It is planned to create an investment division of the company to search and help the development of young companies whose activities are aimed at improving the world with the help of high technologies.
More detailed information is available in the document «Company NOVA Business Plan».
Today NOVA is an actively developing company with a clear strategic development plan aimed at achieving a leading position in the Property Technology (PropTech) segment.
Using the nova.lc webpage: reading the materials, registration, creating an account, subscribing to the newsletter, etc. means agreement with the rules for the use of materials and information published on nova.lc on the part of the User.