Market Challenge

The Earth has been home to mankind for thousand years. Man has always been a part of nature. He has been taking what was necessary for survival without opposing himself to the Earth, e.g, food, materials, fuel..

The planet has always been changing with people. However, in the last few hundred years man has become so active that he began to change the Earth, creating an anthropogenic layer. The further mankind developed technical inventions and construction, the more resources were consumed, the more serious the impact on the planet's ecosystem was.

The planet has always been changing with people. However, in the last few hundred years man has become so active that he began to change the Earth, creating an anthropogenic layer. The further mankind developed technical inventions and construction, the more resources were consumed, the more serious the impact on the planet's ecosystem was.

Certainly, the impact of human economic activity on the environment is becoming more disastrous every year. The first step to solve the problem is people's awareness. At tbe 2015 Davos international forum it was declared that the era of Great Acceleration had come and people could keep up at this pace only fully realizing responsibility for the processes occurring on Earth.

Today it is important to develop a set of measures where each person, enterprise and state will be responsible for the planet as for our common home and do everything possible to preserve life and well-being of Earth.

One of these steps will be creation of global services that can organize the rational work of the anthropogenic layer of the planet in an optimal way. Such accounting and management systems already exist, for example financial systems, the Internet, satellite systems, logistics services. Unfortunately, global services don’t operate in all spheres of activity. The lack of effective management is particularly dramatic in such a large-scale segment as the global real estate market, the aggregate amount of which, according to various estimates, is worth $ 200 trillion.

Nowadays the global real estate market is in crisis for several reasons. Firstly, there is no single relevant information field, which leads to irrational use of territories and resources. Secondly, the imperfection of legal and economic mechanisms is a cause of lack of safe and effective interaction between market participants.

These grave problems of the world real estate market may be solved with the help of NOVA global service, established on blockchain technology. Today it is the only data storage and accounting technology that ensures security and integrity of information in a system where there is no centralized regulator.